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22 years of greenkeeper know-how

We don’t sell
fertilizer. We sell
results.

At the garden centre, fifteen bags sit side by side — not one knows what your lawn really needs. Our formulas come straight from sports-turf maintenance, and are matched to your soil, not to a marketing segment.

22jr
Developed from
golf-course care
2.7k+
Verified
5-star reviews
38%
Less water use
on an average lawn
0
Scorched patches,
thanks to CRF tech
The manifesto

A lawn isn’t a colouring page. It’s a living system — soil, roots, microbiology, water, light. The less you interfere with the system, the better it works. Our customers spread 30% less and reap 50% more colour.

Jeroen Demeester, founder & Master Greenkeeper
Six principles

What truly sets us apart
(and what is not marketing).

Everyone claims “premium”. Below is what that means with us — measurable and verifiable.

01 / Technology

Controlled Release Fertilizer (CRF) — our entire granular line.

Every granule has a polymer coating that releases nutrients based on soil temperature — not rain, not the calendar. So no shocks, no burning, no waste. One application feeds for 8 to 12 weeks.

8–12 weeks release · 0% burn risk
02 / Origin
GOLF → JOUW TUIN

Born on the course, not in a lab.

Our formulas grew out of 22 years of greenkeeping at clubs like Royal Bercuit and Spa. What works there under tournament pressure works at home too — just dosed down more than 10× for your peace of mind.

22 years of field testing
03 / Personal

A soil analysis tailored to your garden.

Spread an NPK mix without a soil analysis and you’re spreading blind. For €49 we put a stop to that: pH, NPK, iron, magnesium, calcium, organic matter — followed by a tailored year plan.

12 parameters · 8 days
04 / Scale
28 CLUBS 17k+ TUINEN

One recipe. Every scale — golf courses to 60 m² pocket lawns.

Our Pro line is now used at 28 Belgian and Dutch clubs. Our Basic line in 17,000+ gardens. They share one thing: the granule coating is identical. No “garden-centre version” bulked out with filler.

Same formula, different dosage
05 / Responsible

Less leaching, less water.

Classic NPK leaches 40–60% into groundwater. CRF leaches less than 8%. The average customer uses 38% less tap water on their lawn after one season.

<8% leaching
06 / Service

We call you — not the other way round.

Four weeks after your first order, our adviser calls you unprompted. Did the package work? Unsure about dosage? No call centre — the same people who give the advice also know your soil report.

4-week follow-up call protocol
Tech deep-dive · CRF

The technology behind
every Fertilize-IT granule.

For those who want to know why a Fertilize-IT granule behaves differently. No marketing — just how CRF works.

Granule cross-section · release curve
N
P
K
Mg
10°C15°C20°C25°C
SAFE ZONE WK 0 WK 12
Fertilize-IT CRF Classic NPK
01

Polymer coating per granule.

Every granule gets a layer of biodegradable polymer. The thickness of that layer sets the release speed — thinner = faster, thicker = slower.

02

Release driven by temperature.

From 10°C soil temperature, nutrients diffuse through the membrane — exactly when the grass takes them up. At 4°C they wait in the granule. No waste on cold ground.

03

Predictable, not impulsive.

Classic NPK peaks in week 1 and is gone by week 4. CRF stays in the “safe zone”: enough to grow, too little to burn. 8 to 12 weeks straight.

04

Less leaching, less watering.

Nutrients are released only when the grass needs them, so less than 8% leaches into groundwater. Classic NPK: 40–60%.

An honest comparison

Fertilize-IT vs. garden centre
vs. the backyard recipe.

We have no interest in being unfair. Here’s everything — including where Fertilize-IT loses.

Fertilize-IT
Garden-centre brands
DIY / Aveve mix
Release time
How long does one application feed?
8–12 weeks
2–6 weeks
1–3 weeks
Burn risk
Yellow patches after spreading
0% (CRF)
Moderate
High
Soil analysis
What’s really in your soil?
12 parameters · €49
Not offered
Not available
Leaching into groundwater
Waste and environmental impact
< 8%
25–40%
40–60%
Personal advice
One-on-one with an expert
Included + follow-up call
In-store staff
None
Available round the corner
Able to buy on impulse
Online (24h delivery)
In every shop
In every shop
Price per m² per year
Total cost of a year programme
€0,28 – €0,42
€0,20 – €0,55
€0,12 – €0,25
Average result (DGCI*)
Independent colour measurement
+34%
+12%
+8%
*DGCI: Dark Green Color Index, measured across 80 lawns in independent field research, 2024-2025.
Behind the scenes

No marketing stock photos.
This is where we actually do it.

A short tour: the lab in Wetteren, the test field in Drongen, and the blending plant where every bag comes from.

Wetteren · R&D lab

Every new coating is tested for 14 months before production.

Four candidate polymers were compared in 2024 — only one met the specs of <8% leaching and biodegradability within 18 months. That’s the coating now on all 2026 products.

14 mo of tests 12 parameters ISO 17025-compliant
A1A2A3A4 B1B2B3B4
Drongen · test field

8 test plots, re-measured every season.

2,000 m² of turf with 8 separate zones — every new recipe runs here for at least one full year before we decide whether it reaches customers.

2,000 m² field Since 2008
Blending plant · Wetteren

One production line. No “premium” and “value”.

Every bag — whether it goes to Royal Bercuit or to a pocket lawn in Mechelen — comes from the same batch. The difference is in the dosage, not the granule.

1 batch QC per bag 100% made in NL/BE
Case studies · the proof

Three scales.
One formula. One philosophy.

What we promise is the same, whether you maintain 18 holes or 60 m² behind the house.

2003 → today

Not a startup story.
Five greenkeepers with an idea.

From a blending table at Royal Bercuit to 17,000+ gardens. No seed rounds, no pitch decks — one formula that worked.

2003

Started as an in-house blending table

Five greenkeepers at Royal Bercuit, frustrated with the fertilizer on offer, start blending their own. The first CRF coating is tested on the driving range.

2008

Test field in Drongen

2,000 m² of turf split into 8 plots — from now on every new recipe runs for at least one season before production. This remains the standard to this day.

2014

First consumer line

Spring Basic and Summer Basic launch — the same formula as the Pro line, dosed down for home use. First 200 gardens.

2019

Own lab in Wetteren

Moving out of the workshop — our own R&D lab with ISO 17025-compliant soil analysis. From now on we can have our tests independently validated.

2024

New coating generation

After 14 months of testing, the current polymer coating is introduced: <8% leaching and biodegradable within 18 months. Standard on all 2026 products.

Now

28 clubs · 17,000+ gardens · 2,733 reviews

One production line, one team. No outside investors — just doing what works on the biggest lawns, for the smallest.

Certifications & press

Independently verified, no self-claims.

Certified
ISO 17025
Lab-compliant soil analysis
EU Eco-Label
Granular Basic line
KNGB
Recommended by greenkeepers
In the press & awards
Trustpilot · 4.9 / 5
1,847 verified reviews
De Standaard
"Best fertilizer" — 2024 test
Tuin & Landschap
Product of the year 2025
★ Ready to start?

Three-minute quiz.
One perfect package.

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